Key Projects
As a social media manager, I have successfully ran campaigns such as Velox Payments' "Happy Hour" to increase transaction volume and app downloads, developed consistent content pillars to strengthen brand identity, and created culturally relevant cross-platform content to increase brand awareness and connect with Nigerians abroad.
1.
VeloxPayments: 'Happy Hour Campaign'
​​​
The objective was to drive engagement and promote Velox Payments' unique selling points; fast transfers, zero transaction fees, and high exchange rates, through engaging copywriting and captions with clear calls-to-action, scheduling and managing daily posts (including announcements and reminders before the campaign starts and ends), and monitoring all platforms to optimize content based on audience engagement trends, resulting in increased transaction volume and app downloads, as well as boosting user participation during campaign hours.
2.
Content Pillars for VeloxPayments
Objective: Establish a recognizable and consistent brand voice through diverse content categories.
Pillars:
- Financial Knowledge: Informative posts about money transfers, budgeting, and financial literacy.
- Fun Facts: Engaging posts tailored to the target audience, blending education with entertainment.
- Product Highlights: Posts emphasizing Velox Payments’ unique features and benefits.
- Friday Vibes: Light-hearted content to build community and engagement.
- Monday Memes: Relatable memes aimed at starting the week on a positive note.
Impact:
- Fostered a consistent brand image, driving follower growth.
- Enhanced audience trust and engagement through value-driven content.
​
3.
Cross-platform content tailored to Nigerian Immigrants
Objective: Create relatable and culturally relevant content for Nigerian immigrants abroad.
Key Actions:
- Developed posts addressing financial management, cultural adjustment, and community building.
- Used hashtags, audios and audience feedback to improve content reach.
- Shared user-generated content to foster a sense of community and inclusivity.
Results:
- Increased engagement among the target demographic.
- Strengthened brand loyalty and connection with Nigerian immigrants abroad.
4.
Holiday Campaign 2024
Objective: The impact on those left in the country when a loved one moves abroad isn’t talked about enough. The focus is often on the immigrant navigating new waters, but the people left behind also have a story to tell about the absence of their loved one and how they have to adjust to their new life. These are the stories told in this campaign.
Key Actions:
- Collaborated with an influencer and a blog to kickstart the conversation of effect of 'Japa' on loved ones left behind in the country .
- Wrote content copies and captions that evoke warmth, nostalgia, and connection.
- Encouraged followers to share their personal stories, fostering a sense of community and participation.
​
- Highlighted podcast moments as central pieces of content, featuring real-life stories for authenticity and emotional impact.
​
- Created simple but effective CTAs to encourage participation and drive engagement (follow for a chance to win ticket to reunite with your loved ones)
​
Results:
- Increased engagement and follower count among the target demographic.
- Light was shone on the struggles of loved ones left behind by immigrant and connection with Nigerian immigrants abroad.
​
- Fostered a sense of belonging among followers by encouraging dialogue about shared experiences.
​​
